RELATIONSHIPS DRIVE BUSINESS – TODAY AND TOMORROW

Source: 2017 ROAR<br> EU Lead/Shopper Check Data
Source: 2017 ROAR EU
Lead/Shopper Check Data
Competition, price and performance transparency are all speeding up
business’s shift in focus from a single big transaction to
forming long customer relationships, with an individual and their friends
Relationships cost money
Relationship commerce is the sharp focus on
maximizing the benefits customers and businesses get from each other
The return on a relationship — RoaR —is the ultimate measure of relationship commerce
Relationship cost - Chart

MAXIMIZING CUSTOMER LIFETIME VALUE REQUIRES STRONG RELATIONSHIPS FROM GREAT EXPERIENCES

REFERRAL SALES

Data indicates a gap exists between NPS and actual recommendations a customer provides. Customer advocacy must be activated to deliver the sales a great relationship can provide a business.

HOW ROAR HELPS MAXIMIZE THE RETURN ON A RELATIONSHIP

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Identifies and predicts revenue opportunities and risks

full circle

Estimates customer value
The ROAR Score

 

social feedback

Promotes reviews and recommendations to grow sales

service

Provides dealers customer intelligence and solutions

ROAR team members’ years of retail, customer analytics and technology experience went into the Experience Intelligence toolset to Maximize Customer Value and Referral Business.
Identifying and predicting revenue opportunities and risks based on analytics from monitoring individual customers across journey points
Estimating each customer’s 5-Year Value –  The ROAR Score – based on a multi-data-point algorithm, including the propensity to influence sales
ROAR score
Providing businesses great customer intelligence and actions so they know what to do at the individual customer and business level for execution that maximizes relationship value
Promoting relationship success with reviews and recommendations for sales by giving the performance transparency potential customers want, and activating advocacy from owners
ROAR on mobile

WHY ROAR…
BECAUSE TOO MUCH IS SPENT ON RATINGS, AND NOT ON REVENUE INSIGHTS THAT…

  • CLOSE a lead or shopper
  • SELL more finance or service business
  • REGAIN a lost service customer
  • KEEP a current customer from shopping or buying another brand
  • ACTIVATE your customers’ influence for referral sales
Customer Experience

“We hate losing sales. But the understanding from ROAR Lead and Shopper data on why we lost is helping us improve so we win more.

– ROAR Dealer Client

We are from some of the best customer, technology, and car companies, including J.D. Power, Apple, Microsoft, Salesforce.com, and Autonation.

Our executive team’s more than 100 years of technology, retail and consulting experience compelled us to build a high-value, easy to use customer intelligence platform.

For the last 18 months we’ve been in Beta with a few clients as we developed the ROAR platform.

Encouraged by the great results our clients report, we are now accepting more clients.

CURRENT ROAR USE CASES

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OEM reduced their customer tracking cost by 53% with ROAR (and increased touchpoint coverage and sample size)

Dealer Group used vehicle sales experience monitoring identified more revenue opportunities used customers

Providing dealers data on why service customers stopped using them and what is required to bring them back to the dealership

CASE STUDY: German OEM client using New Vehicle Lead and Shopper Check

  • Conducting Lead Check and Shopper Check to assess experience with dealerships
  • Sales opportunities are identified and immediately provided to the dealership along with additional relevant information on the lead or shopper, helping to close more sales each month on customers which had been abandoned
  • The client and dealers receive key lead and shopper experience intelligence in dashboards and other tools
  • The Brand is expanding program to other ROAR tools and other brands in their group

CASE STUDY: Dealer Group client using Lead and Shopper Check on New and Used Vehicle Shoppers

  • Incremental monthly sales to leads and shoppers identified as still shopping result from Lead and Shopper Checks re-engaging opportunities
  • Intelligence on Leads’ and Shoppers’ experiences with the dealerships provided in dashboards and hot alerts being used in sales meetings for process and behavior improvement
  • Based on their results, the dealer group is adding additional ROAR services, including Loyalty Check
Contact us for a demo or a risk-free pilot to see how the ROAR platform’s Experience Intelligence supports your success in the R-Commerce Era!