Shoppers are empowered. They do their research. And when they contact dealerships—either digitally or physically, they want instant, factual, informative, responses. Not waiting. Not canned responses. Not a sales pitch on something else. They want their Amazon.com-like experience where they are in control and get what they want when they want!

ROAR provides intelligence to dealerships for improving their close rates by understanding what dealership sales actions are working and not working with today’s hyper-empowered customers.

Whether its for Leads, Shoppers, or Buyers, EXPERIENCE INTELLIGENCE from ROAR gives dealerships support to build relationships with customers fast.

ROAR intelligence helps drive sales several ways:

  1. Notifying dealerships know when leads and shoppers are still in market
  2. Providing analysis on what is required to close these still in-market customers
  3. Supporting continuous improvement of close rates with information for training in the dealerships

Take a look at the Lead, Shopper, and Buyer Checks below to understand how EXPERIENCE INTELLIGENCE can help sell you more cars.

DEALERSHIP CLOSE RATE ON DIGITAL LEADS BEFORE ROAR AND AFTER

  • BEFORE 10% 10%
  • AFTER 15% 15%

LEAD Pre-Check

Dealerships have typically one chance with digital leads.
ROAR LEAD Pre-Check gives dealerships intelligence on the lead to increase the probability of success, including what’s most important to the LEAD, when they plan on buying, whether they have a trade-in, if they need to financing, … The contact takes only 1-2 minutes with the lead but yields awesome intelligence for dealers.

LEAD Check

Thousands can be spent to generate leads. ROAR LEAD Check helps ensure ROI on the spend by ensuring the dealer contact with the lead was high quality.

LEAD ReCheck

Shoppers’ buying timeframes can vary dramatically. Our data indicates that many sales leads aren’t contacted by dealerships beyond 10 days. LEAD Check contacts leads 15-30 days after they are provided to the dealership. Intelligence on dealerships’ lead process effectiveness, and if the lead is still active, what’s required to close them is then provided to the dealers. If the lead was lost, we find out to which brand and why.

 EXPERIENCE INTELLIGENCE: LEAD Checks

Take a quick check of your lead intelligence at the dealer level with this assessment.

I know it extremely well I think we know it well, but would like more detail Not well at all It’s a Black Hole for us (we know nothing)
4 3 2 1
1.
Which of your lead sources delivers the highest quality leads?
2.
Why does a lead select you?
3.
Do you know which leads are ready to buy?
4.
Do you know how effectively leads are contacted by dealership personnel?
5.
Do you know if leads visited the dealership?
6.
Do you know about their dealership experience, including whether they test drove their desired vehicle?
7.
Do you know whether a lead bought or not?
8.
Do you know how well your dealerships continue to follow leads after 30 days?
9.
If the lead didn’t buy, do you know why?
10.
Do you know what they bought and why?
CURRENT LEAD
CHECK PERFORMANCE:
How is your Lead EXPERIENCE INTELLIGENCE… 40-36
AWESOME:
Tell us how you do it
35-30
GOOD:
But Still Room for Sales
29-25
NOT GOOD:
Plenty of Opportunity
24-…
AWFUL:
No time to waste!
1. Which of your lead sources delivers the highest quality leads?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
2. Why does a lead select you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
3. Do you know which leads are ready to buy?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
4. Do you know how effectively leads are contacted by dealership personnel?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
5. Do you know if leads visited the dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
6. Do you know about their dealership experience, including whether they test drove their desired vehicle?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
7. Do you know whether a lead bought or not?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
8. Do you know how well your dealerships continue to follow leads after 30 days?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
9. If the lead didn’t buy, do you know why?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
10. Do you know what they bought and why?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
How is your Lead EXPERIENCE INTELLIGENCE…

 

  • 40-36 AWESOME :Tell us how you do it
  • 35-30 GOOD: But Still Room for Sales
  • 29-25 NOT GOOD: Plenty of Opportunity
  • 24-… AWFUL: No time to waste!

ROAR Lead Check provides intelligence to fill gaps in understanding customers through our proprietary analysis of survey and social data. This analysis supports dealerships ”knowing” customers better, faster to make the next offer better to close more sales. Lead Check tools can be used by dealerships to close individual customers and for training to ensure all leads are more effectively managed.

Any area above you see your current intelligence level as less than Awesome is an opportunity to gain more revenue through ROAR Lead Check intelligence. Contact us for a Lead Check demo.

SHOPPER Check

Customer shopping patterns have changed dramatically due to internet, social, and mobile usage. ROAR Experience Intelligence informs dealerships of what is required to close a shopper (and shoppers like them) after the dealership visit.

Uncovering the reason for a lost sale is the source of increasing focus among dealership sales improvement activities. Why? Fewer customers are visiting dealerships. Increasing competition and decreasing margins raises the value of each shopper. Learning from each lost sale recovers some of the loss.

As with the Lead Check services, we have seen information applied to improve processes and increase sales. Results continue to build each month as fresh information is integrated into performance management activities. If a shopper is still in the market, a dealership immediately receives an alert to contact the shopper.

SHOPPER Check also reveals why shoppers chose the dealership, their source and, if they choose to buy elsewhere, the brand they purchased, where they bought it and why they chose it.

 EXPERIENCE INTELLIGENCE: SHOPPER CHECK

Take a quick check of your individual shopper understanding at the dealer level with the assessment below.

I know it extremely well I think we know it well, but would like more detail Not well at all It’s a Black Hole for us (we know nothing)
4 3 2 1
1.
Do you know why shoppers select you?
2.
Do you know if your shoppers are offered a test drive?
3.
Do you know how effective your shoppers’ test drives are?
4.
Do you know what other brands/models your shoppers are shopping?
5.
Do you know if shoppers tried to negotiate?
6.
Do you know if your shoppers are sincerely thanked for visiting your dealership within 24 hours of leaving?
7.
Do you know if shoppers were followed up with within 24 hours of leaving?
8.
Do you know if a shopper bought or not?
9.
Do you know why a shopper rejected you?
10.
Do you know what they bought and why?
CURRENT SHOPPER
CHECK PERFORMANCE:
How is your Shopper EXPERIENCE INTELLIGENCE… 40-36
AWESOME:
Tell us how you do it
35-30
GOOD:
But Still Room for Sales
29-25
NOT GOOD:
Plenty of Opportunity
24-…
AWFUL:
No time to waste!
1. Do you know why shoppers select you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
2. Do you know if your shoppers are offered a test drive?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
3. Do you know how effective your shoppers’ test drives are?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
4. Do you know what other brands/models your shoppers are shopping?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
5. Do you know if shoppers tried to negotiate?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
6. Do you know if your shoppers are sincerely thanked for visiting your dealership within 24 hours of leaving?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
7. Do you know if shoppers were followed up with within 24 hours of leaving?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
8. Do you know if a shopper bought or not?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
9. Do you know why a shopper rejected you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
10. Do you know what they bought and why?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
How is your Shopper EXPERIENCE INTELLIGENCE…

 

  • 40-36 AWESOME :Tell us how you do it
  • 35-30 GOOD: But Still Room for Sales
  • 29-25 NOT GOOD: Plenty of Opportunity
  • 24-… AWFUL: No time to waste!

ROAR’s proprietary analytics from social and survey data provides intelligence to close shoppers still shopping and to improve processes so future close rates are greater, too. Intelligence is easy to use, organized in order of importance to improve the effectiveness of the actions coming from it.

Any area above you see your current intelligence level as less than Awesome is an opportunity to gain more revenue through ROAR Shopper Check intelligence. Contact us for a Shopper Check demo.

BUYER Check

BUYER Check is the third component of the EXPERIENCE INTELLIGENCE platform. It captures intelligence from buyers about why they bought, what they shopped, where they shopped, what was most important about the experience and their improvement suggestions.

The ROAR BUYER Check goes far beyond Net Promoter Score (NPS) and Owner Satisfaction (OSAT) to reveal why they would recommend, why they’re satisfied, how to improve their experience and how to retain them.

 EXPERIENCE INTELLIGENCE: BUYER CHECK

Take a quick check of your individual buyer understanding at the dealer level with the assessment below.

I know it extremely well I think we know it well, but would like more detail Not well at all It’s a Black Hole for us (we know nothing)
4 3 2 1
1.
Do you know what influenced your buyer to select you and your dealers?
2.
Do you know how effective your buyers’ test drives are?
3.
Do you know what other brands/models your buyers were shopping?
4.
Do you know if your buyers will recommend you?
5.
Do you know how many referrals your buyers are generating for you?
6.
Do you know if your buyers will use you for service?
CURRENT BUYER
CHECK PERFORMANCE:
How is your Buyer EXPERIENCE INTELLIGENCE… 40-36
AWESOME:
Tell us how you do it
35-30
GOOD:
But Still Room for Sales
29-25
NOT GOOD:
Plenty of Opportunity
24-…
AWFUL:
No time to waste!
1. Do you know what influenced your buyer to select you and your dealers?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
2. Do you know how effective your buyers’ test drives are?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
3. Do you know what other brands/models your buyers were shopping?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
4. Do you know if your buyers will recommend you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
5. Do you know how many referrals your buyers are generating for you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
6. Do you know if your buyers will use you for service?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
How is your Buyer EXPERIENCE INTELLIGENCE…

 

  • 40-36 AWESOME :Tell us how you do it
  • 35-30 GOOD: But Still Room for Sales
  • 29-25 NOT GOOD: Plenty of Opportunity
  • 24-… AWFUL: No time to waste!

Any area above you see your current intelligence level as less than Awesome is an opportunity to gain more revenue through ROAR Buyer Check intelligence. Contact us for a Buyer Check demo.