How would more intelligence about your Pre-Owned shoppers and owners affect sales and service volumes and profit?

Even a quick glance at many dealerships’ financial statement will show the importance of the pre-owned and Certified Pre-Owned (CPO) business to overall dealership profitability. Yet, little intelligence exists about pre-owned vehicle shoppers and owners.

ROAR Pre-Owned customer intelligence is where understanding these profitable shoppers and customers as individuals begins. And ROAR’s Pre-Owned intelligence goes further: it reveals how to maximize revenue throughout each pre-owned customer’s ownership life.

AVG. MONTHLY INCREASE IN PRE-OWNED SALES FROM ROAR INTELLIGENCE SUPPORTED ACTIVIES

  • 9% 9%

EXPERIENCE INTELLIGENCE: PRE-OWNED CHECK

Take the EXPERIENCE INTELLIGENCE Pre-Owned Check to rate the quality of you pre-owned and CPO customer intelligence.

I know it extremely well I think we know it well, but would like more detail Not well at all It’s a Black Hole for us (we know nothing)
4 3 2 1
1.
Do you know what influenced your pre-owned leads’ interest in your dealership?
2.
Do you know which media caused your used vehicle shoppers to come to your dealership?
3.
Do you know the geolocation effectiveness of your media and marketing efforts in bringing pre-owned shoppers to your dealership?
4.
Do you know how effective your dealership shopping experience is with pre-owned shoppers, including test drives, negotiation, follow-up, …?
5.
Do you know why pre-owned shoppers who shopped your dealership bought from another dealership?
6.
Do you know your pre-owned shoppers’ propensity to recommend your dealership to friends and family?
7.
Do you know your pre-owned buyers’ propensity to use your dealership for service?
8.
Do you know how good your pre-owned vehicle owners’ service experience is at your dealership?
9.
Do you know why your pre-owned owners are not using your dealership for service?
10.
Do you know your pre-owned owners current intention to repurchase from your dealership?
11.
Do you use your pre-owned buyers’ and owners’ testimonials to help you convince other pre-owned shoppers to buy from you?
CURRENT PRE-OWNED
CHECK PERFORMANCE:
How is your Pre-Owned EXPERIENCE INTELLIGENCE… 44-42
AWESOME:
Tell us how you do it
41-39
GOOD:
But Still Room for Sales
38-36
NOT GOOD:
Plenty of Opportunity
35-…
AWFUL:
No time to waste!
1. Do you know what influenced your used vehicle leads’ interest in your dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
2. Do you know which media caused your used vehicle shoppers to come to your dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
3. Do you know the geolocation effectiveness of your media and marketing efforts in bringing pre-owned shoppers to your dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
4. Do you know how effective your dealership shopping experience is with pre-owned shoppers, including test drives, negotiation, follow-up, …?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
5. Do you know why pre-owned shoppers who shopped your dealership bought from another dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
6. Do you know your pre-owned shoppers’ propensity to recommend your dealership to friends and family?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
7. Do you know your pre-owned buyers’ propensity to use your dealership for service?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
8. Do you know how good your pre-owned vehicle owners’ service experience is at your dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
9. Do you know why your pre-owned owners are not using your dealership for service?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
10. Do you know your pre-owned owners current intention to repurchase from your dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
11. Do you use your pre-owned buyers’ and owners’ testimonials to help you convince other pre-owned shoppers to buy from you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
How is your Pre-Owned EXPERIENCE INTELLIGENCE…

 

  • 44-42 AWESOME :Tell us how you do it
  • 41-39 GOOD: But Still Room for Sales
  • 38-36 NOT GOOD: Plenty of Opportunity
  • 35-… AWFUL: No time to waste!

Any areas you rated as less than Awesome above are opportunities to gain more sales and revenue per individual
pre-owned vehicle customer efficiency through greater intelligence from Pre-Owned Checks by ROAR. Contact us immediately to gain this intelligence!