How would deeper insight into customers’ reasons for choosing your business and knowing which competitors were being shopped improve your marketing?

 

The ROAR EXPERIENCE INTELLIGENCE platform gains insights from leads, in-store shoppers, and buyers on the most influential reasons for choosing the brand and dealership. For example, a customer may point to a promotion as the main reason for choosing a dealership. ROAR’s platform can link the timing of the customer’s visit to the specific promotion.

Marketing Check combines intelligence from ROAR tools to increase the impact of brands’ and stores’ marketing messages and where they are placed to better appeal to future customers. ROAR tools identify, at the individual and store levels, competitors shopped and customers’ primary interests.

AVG. REDUCTION IN ADVERTISING PER NEW UNIT RETAILED WITH EXPERIENCE INTELLIGENCE

  • 6% 6%

EXPERIENCE INTELLIGENCE: MARKETING CHECK

Take the EXPERIENCE INTELLIGENCE Marketing Check to rate the effectiveness of your marketing.

I know it extremely well I think we know it well, but would like more detail Not well at all It’s a Black Hole for us (we know nothing)
4 3 2 1
1.
Do you know the main reason a shopper visited your website?
2.
Do you know the main marketing reason a shopper visited your dealership?
3.
Do you know the geolocation effectiveness of your marketing effort?
4.
Do you know which media brought in the most qualified leads?
5.
Do you know the competitors being shopped at a dealership, model, and individual level?
6.
Do you know the level of defection risk in your current owners at the brand and dealership levels?
7.
Do you know your levels of owner defection risk compared to the average and best in class?
8.
Do you know of changes in your current owners’ lives that may influence their intention to buy from you?
9.
Do you know of changes in your current owners’ lives that could enable you to customize an offer to them on their next vehicle?
10.
Do you know what marketing or other activities could cause an at risk owner to buy from you again?
11.
Do you know how efficient your marketing is compared to the average and against the best?
CURRENT MARKETING
CHECK PERFORMANCE:
How is your Marketing EXPERIENCE INTELLIGENCE… 44-42
AWESOME:
Tell us how you do it
41-39
GOOD:
But Still Room for Sales
38-36
NOT GOOD:
Plenty of Opportunity
35-…
AWFUL:
No time to waste!
1. Do you know the main reason a shopper visited your website?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
2. Do you know the main marketing reason a shopper visited your dealership?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
3. Do you know the geolocation effectiveness of your marketing effort?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
4. Do you know which media brought in the most qualified leads?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
5. Do you know the competitors being shopped at a dealership, model, and individual level?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
6. Do you know the level of defection risk in your current owners at the brand and dealership levels?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
7. Do you know your levels of owner defection risk compared to the average and best in class?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
8. Do you know of changes in your current owners’ lives that may influence their intention to buy from you?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
9. Do you know of changes in your current owners’ lives that could enable you to customize an offer to them on their next vehicle?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
10. Do you know what marketing or other activities could cause an at risk owner to buy from you again?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
11. Do you know how efficient your marketing is compared to the average and against the best?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
How is your Marketing EXPERIENCE INTELLIGENCE…

 

  • 44-42 AWESOME :Tell us how you do it
  • 41-39 GOOD: But Still Room for Sales
  • 38-36 NOT GOOD: Plenty of Opportunity
  • 35-… AWFUL: No time to waste!

Any areas you rated as less than Awesome above are opportunities to gain more sales with improved marketing
efficiency through greater intelligence from Marketing Check by ROAR. Contact us immediately to gain this intelligence!