How much more revenue could current relationships yield if you knew why a customer stopped using your dealership service? Or, if you knew when a customer would re-enter the market?

The power of ROAR’s Loyalty Check in the EXPERIENCE INTELLIGENCE platform is revenue-generating intelligence.

Loyalty Check goes beyond reporting customers’ perceptions and gets at the “why” of their future behavior and the factors influencing it. This intelligence reveals opportunities for precise, individual customer-specific service and sales offers yielding higher redemption and revenue.

The Loyalty Check generates immediate alerts to dealerships for customers who are currently shopping, or will be in the next 6 months so dealerships take action on “their” customers.

Dashboards in the EXPERIENCE INTELLIGENCE platform support dealerships understanding of the key factors influencing customer loyalty, what customers are likely to do with their next purchase or service, and what customers say could change their sentiments.

Dealerships use individual customer data from the Loyalty Check to assess the progress on monetizing on customers lifecycle, risk points to this monetization, and actions to reduce risk.

DEALER REPURCHASE RATE BEFORE AND AFTER USING LOYALTY CHECK INTELLIGENCE

  • BEFORE 32% 32%
  • AFTER 38% 38%

EXPERIENCE INTELLIGENCE: LOYALTY CHECK

Take a quick check of your loyalty understanding at the dealer level with the assessment below.

I know it extremely well I think we know it well, but would like more detail Not well at all It’s a Black Hole for us (we know nothing)
4 3 2 1
1.
Do you have a loyalty goal as a percentage of sales?
2.
Do you know if your current owners have had any lifestyle changes that may affect their next vehicle needs?
3.
Do you know when your current owners will be in market again for their next vehicle?
4.
Do you know what your current owners disposition toward your brand is—will they definitely buy you again?
5.
Do you know if current owners are talking positively about your brand?
6.
Do you know the likelihood of your current owners repurchasing from the dealership they bought from?
7.
Do you know what you could do to change owners’ perceptions toward repurchasing your brand—if it is negative?
8.
Do you have sufficient information to effectively individualize marketing and offers to your current owners based on their needs and their perception of your brand?
9.
Do you know which brands owners who bought another car not from you decided to buy and why?
10.
Do you have and use testimonials from current customers to build trust with shoppers?
CURRENT LOYALTY
CHECK PERFORMANCE:
How is your Loyalty EXPERIENCE INTELLIGENCE… 40-38
AWESOME:
Tell us how you do it
37-35
GOOD:
But Still Room for Sales
34-29
NOT GOOD:
Plenty of Opportunity
28-…
AWFUL:
No time to waste!
1. Do you know if your current owners have had any lifestyle changes that may affect their next vehicle needs?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
2. Do you know when your current owners will be in market again for their next vehicle?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
3. Do you know what your current owners disposition toward your brand is—will they definitely buy you again?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
4. Do you know if current owners are talking positively about your brand?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
5. Do you know the likelihood of your current owners repurchasing from the dealership they bought from?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
6. Do you know what you could do to change owners’ perceptions toward repurchasing your brand—if it is negative?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
7. Do you have sufficient information to effectively individualize marketing and offers to your current owners based on their needs and their perception of your brand?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
8. Do you know which brands owners who bought another car not from you decided to buy and why?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
9. Do you have testimonials from longer term owners that you could use to sell more cars?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
10. Do you have a loyalty goal as a percentage of sales?

 

  • I know it extremely well (4)
  • I think we know it well, but would like more detail (3)
  • Not well at all (2)
  • It’s a Black Hole for us (we know nothing) (1)
How is your Loyalty EXPERIENCE INTELLIGENCE…

 

  • 40-38 AWESOME :Tell us how you do it
  • 37-35 GOOD: But Still Room for Sales
  • 34-29 NOT GOOD: Plenty of Opportunity
  • 28-… AWFUL: No time to waste!

Any areas you rated as less than Awesome above are opportunities to gain more revenue from current customers
through greater intelligence from Loyalty Check by ROAR. Contact us immediately to gain this intelligence in less than a week!